MARKET LEVEL RESEARCH.

Beginning this project i was very excited at the idea of market research and investigating into buying and the business side of fashion. also id never done a fashion project that was aimed at a market, so all of it was entirely new. id always been encouraged to design as flamboyantly and excitingly as i could so id never held back.
Actually having to consider who would wear your clothes and where you could sell them was for me at the beginning a bit of a nightmare.

Starting off by researching into trends was good fun, although i kept getting side tracked into trying on and buying garments rather than just photographing them and leaving them there. So it wasnt good for the strain on my purse.

At this time i was massively stressed by my job, my boss fired all the barmaids apart from me so i was on my own working almost every night which was shit. But im terrible at saying no. I think december was the worst month for me so far, i had run out of money buying clothes! and was working all the time for no real gain!
I have cut my hours in my job down loads now, i work like two evenings a week, which is manageable, anymore than that and you dont really have a life outside college and work.

Going home for christmas was brilliant, it made me much calmer, and less stressed, i think i caught up on three months of no sleep in two weeks.

I didnt do much work over christmas which was my downfall really, i got a bit behind with the project, and i hadnt really done enough for the market levels because all i really wanted to do was get onto the containers part and start researching!

When i began looking into "containers" i wanted to do something with supeheroes and hidden identity, containing secrets etc...i went off researching into this and began looking into graff and street art which is a big passion of mine. I used to do lots of stencilling when i was younger, me and my mate used to do stencils all around the town we lived, and i was enjoying looking into it all again.
This led me into doing men's sportswear which ive always wanted to have a go at, but it just wasnt working for me, the designs were very generic and dull and i couldnt see a way past it, so i looked further into other routes, like blood cells and fertilisation and the body, which i found an outlet into knitting. This is where i started really enjoying the project. id never knitted before but i found myself learning on the internet and having a great time making some interesting samples. This helped my design go much further, the annoying thing is that i started enjoying myself too late, i could have spent ages more on this part of the project and i felt my final line up and samples were a bit rushed.
despite this, i liked what i did hand in, even though i know i could have taken it much further at that point.